In a world driven by fast-paced trends and disposable cultures, the fashion industry is at a critical juncture. In the quest for pathways towards sustainability, we often rely on tools that primarily focus on technological innovation. Even if technology is
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Star-powered Phygital Fashion Start-up Hits Investor Funding
London-based “phygital” fashion house pre-seed round led by J-Cube Ltd, founder Xing Yunjia told WWD.
That may not be a staggering amount, but it marks an important milestone for the scrappy, three-year-old virtual fashion start-up. The business aims to hit